Strive Northwest

(Formerly known as Innovative Services Northwest.)

For more than 60 years, the organization now known as Strive Northwest has grown and adapted to meet the needs of its community. When its name and identity no longer reflected the heart of its work, PointNorth partnered with the team to help define what the organization stands for today. Through open conversations, extensive creative exploration, and collaboration across every level of the organization, PointNorth guided the rebrand from discovery to launch.

The result—Strive Northwest—is a name and identity that celebrate the organization’s history while capturing its optimism, energy, and ongoing commitment to supporting possibilities for everyone.